Southwestern Oklahoma Big Deals is owned and operated by Hilliary Broadcasting, a subsidiary of Hilliary Communications, a family-owned Oklahoma telecommunications and media company. Founded in 1958 in Medicine Park, Oklahoma, Hilliary has grown into a regional company providing high-speed broadband, fiber internet, and telecommunications services to rural communities across Oklahoma and Texas, with more than $250 million invested in broadband infrastructure.

Through its growing media division, Hilliary also operates the Southwest Ledger, Oklahoma Radio Network, Oklahoma News Network, Energy Today, and Hilliary Broadcasting, which owns and operates nine radio stations serving communities across Southwestern Oklahoma. Southwest Oklahoma Big Deals combines Hilliary's strong local media presence with exclusive savings from local businesses, giving shoppers an easy way to discover and save on dining, shopping, entertainment, services, and more throughout Southwest Oklahoma.